larger-than-life cowboy has appeared on the west side of the Shearman Fine Arts
Center on the McNeese State University campus.
are rebranding McNeese to demonstrate that this is an exceptional university
with a proud history and a bright future. This mural is one of the first steps
in our MyMcNeese campaign,” said McNeese President Dr. Daryl Burckel.
MyMcNeese campaign was developed with the assistance of the Lamar Advertising
Company and it will be featured in marketing efforts across the university. One
of the goals of the campaign is to reinforce that McNeese is part of the fabric
of Southwest Louisiana and that its graduates are integral to the economic
success and quality of life in the region.
"Lamar has developed a strong relationship
with McNeese over the years and we are thrilled to help with its rebranding
effort," said John Miller, senior vice president of sales and sales operations
for Lamar Advertising Company and a 1980 McNeese graduate. "One of our
artists developed the out-of-home media concept and wall design for the
'MyMcNeese' campaign to drive brand awareness and engagement for the
university. We are proud to help emphasize Dr. Burckel's vision for McNeese and
we expect this campaign to deliver strong results for the university."
was funded through the Campus Development Committee, a student self-assessed
fee that focuses on campus improvement projects. Lamar Advertising handled the
design, production and installation.
are doing a number of things now to change and improve the appearance of the campus
that is creating a beautiful and inspiring environment for students, faculty
and staff and an attractive and welcoming atmosphere for prospective students,”
Burckel said. "We also have several long-term initiatives, including a new
student union, that will enhance the student experience.”
enhancements on and around the McNeese campus will compliment the new $44
million Health and Human Performance Educational Complex. This multi-purpose
facility will bring thousands of visitors to McNeese each year for volleyball,
men’s and women’s basketball, commencement and cultural events. These guests
are in addition to the thousands that come to McNeese annually for recruiting
events, Rouge et Blanc and Banners performances, professional conferences and
seminars, homecoming and alumni events.
new facility will open this fall and it will also house the rapidly growing
department of health and human performance.
About McNeese State University
1939, McNeese State University is nationally ranked as one of the top public
universities in the United States, is recognized as one of the finest regional
universities in the South and is known as having one of the best returns on
investment for tuition and high average starting salaries for its graduates.
The University also serves as
an economic and workforce development partner for Southwest
Louisiana employers who are seeking well-prepared employees. The mission of
McNeese is to change lives by providing "Excellence With a Personal Touch!” McNeese
is a member of the University of Louisiana System. Visit mcneese.edu or contact
for additional information.
About Lamar Advertising
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest
outdoor advertising companies in the world, with more than 348,000 displays
across the United States and Canada. Lamar offers advertisers a variety of
billboard, interstate logo, transit and airport advertising formats, helping
both local businesses and national brands reach broad audiences every day. In addition
to its more traditional out of home inventory, Lamar is proud to offer its
customers the largest network of digital billboards in the United States with
over 2,800 displays. Please feel free to explore our website www.lamar.com or
contact us at firstname.lastname@example.org for