McNeese will soon
introduce a popular tradition to restaurants and retailers throughout Louisiana
with the launch of Joli Blon, the official McNeese beer.
"We are excited to
partner with one of the most established and highly successful Louisiana craft
breweries, Bayou Teche, to create this unique beer and to work with our
wholesale partner, Southwest Beverage Company, to bring this spirit of McNeese
to restaurants, pubs and retailers throughout Southwest Louisiana,” said Candace
Townsend, McNeese director of public relations and university events.
Joli Blon is the
official McNeese song. It has been played at McNeese football games since 1951
and it became the university’s official song in 1970. When McNeese scores, the marching
band strikes up Joli Blon and fans clap and sway right and left ending with a
thunderous round of applause.
Bayou Tech Brewery was
established in 2009 by brothers Karlos, Byron and Dorsey Knott on the family
farm in Arnaudville, and it produces more than 10 different handcrafted beers
that are sold throughout Louisiana. Known for brewing beers that compliment and
celebrate the cuisine and lifestyle in South Louisiana, the flagship beer,
LA-31 Bière Pale, won a silver medal at the 2013 World Beer Championships.
is not a style we've offered before,” said Karlos Knott, company president, "so
we are excited to offer this beautiful golden blonde ale brewed in small
batches with fine quality malts and American hops.”
Joli Blon is a modern take on a traditional blonde
ale."It's a thirst quencher for our hot Louisiana weather and it will
pair well with our spicy cuisine,” Knott said."I can't tell you how
excited we are to brew this beer and work with McNeese and Southwest Beverage
to make Joli Blon Blonde Ale not just a local favorite, but a highly sought
after craft beer throughout the region!”
Family owned and Lake
Charles based for more than 60 years, Southwest Beverage Company has been a supporter
of McNeese for more than two decades through McNeese Foundation academic
scholarships, McNeese athletics, the Banners Arts and Cultural Series and Rouge
"Our company is very proud to partner with
McNeese and Bayou Teche to bring the first official McNeese beer to the
marketplace,” said Ben Marriner, the third generation Marriner to serve as company
president. "The name was a natural connection and it will remind McNeese fans
everywhere of one of the most time-honored traditions of Cowboy football.”
McNeese and partners
Bayou Teche and Southwest Beverage will introduce
Joli Blon to McNeese fans attending the first home
football game on Sept. 15. It will be served at the Alumni-Petrochem tailgate party
and sold in the premium seating in the End Zone Room and the Blue and Gold Room
in the SkyRanch.
offered only on tap, Southwest Beverage will begin distributing Joli
Blon beer on Sept. 17 in restaurants and entertainment venues throughout Southwest
"Joli Blon is a quality craft beer that will
become a favorite among the products we distribute,” Marriner said.
The package product will be available within a
month. "Then fans will be able to find Joli Blon on the shelves of their
favorite retail stores,” Townsend said.